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Marcus insights

AI in B2B marketing Brand Strategy Marketing technology

Stuck in your stack?

AI tools are arriving at high speed. Veo, Kling, a new release every week. Another AI tool, another integration, another Slack message saying “you rea...

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AI in B2B marketing AI in content creation Human AI collaboration Marketing strategy

From prompting to curating

AI can generate text at incredible speed, but it doesn’t do the thinking for you. Yet many teams treat prompts as a shortcut to “done”, instead of the...

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AI in B2B marketing B2B marketing Brand Strategy Marketing technology

Why a clear brand compass matters

In many organisations, AI has quickly become part of the everyday marketing toolkit. Teams use it to produce content faster, experiment with new forma...

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B2B marketing Brand Strategy Marketing strategy Sales and marketing alignment

It’s not a marketing problem

Most organisations don’t actually have a marketing problem. They have a strategy problem. Yet the same reflex keeps showing up: we need to post more, ...

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From Chaos to Control
AI in B2B marketing AI in content creation Brand Strategy Branding

From Chaos to Control

Protecting Your Brand in the Age of AIAI has made content creation incredibly easy. But what happens when dozens or even hundreds of employees start p...

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From Output to Insight
AI in B2B marketing Content strategy Marketing strategy

From Output to Insight

AI has claimed a permanent place in B2B marketing teams in a remarkably short time. From lean departments to global enterprises, everyone is experimen...

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