Marcus insights

AI in B2B marketing Content strategy Marketing strategy

From Output to Insight

AI has claimed a permanent place in B2B marketing teams in a remarkably short time. From lean departments to global enterprises, everyone is experimen...

11 Nov 2025 • 4

AI in B2B marketing AI in content creation Brand Strategy Branding

From Chaos to Control

Protecting Your Brand in the Age of AIAI has made content creation incredibly easy. But what happens when dozens or even hundreds of employees start p...

10 Nov 2025 • 3

AI in B2B marketing B2B marketing Brand Strategy

Synergy between brand, team and technology

In most B2B marketing teams, a lack of ideas is rarely the real bottleneck. There is no shortage of campaign concepts, content angles, formats or chan...

4 Nov 2025

Marcus insights

From Output to Insight

From Chaos to Control

Synergy between brand, team and technology

col-1

NEWSLETTER